Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.littlelouthebrand.com.

OWNER AND PROCESSOR
Little Lou The Brand
Belgiëplein 4 bus 1
3510 Kermt (Hasselt)
littlelouthebrand@outlook.com
BTW BE0745.529.033

PERSONAL INFORMATION WE COLLECT
When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the website, and information about how you interact with the website. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

Log files track actions occurring on the website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Web beacons, tags and pixels are electronic files used to record information about how you browse the website.

Additionally when you make a purchase or attempt to make a purchase through the website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to communicate with you, screen our orders for potential risk or fraud and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the website, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the website--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
According to the GDPR, the following rights are applicable:

• RIGHT OF INSPECTION/ACCESS
You have the right to request access to and view your information. You may also view how your data is processed.

• RIGHT OF RECTIFICATION
You always have the right to have certain personal data corrected, supplemented or deleted after inspection.

• RIGHT TO BE FORGOTTEN
You have the right to be completely erased from all our systems and databases.

• RIGHT TO FILE A COMPLAINT
You always have the right to file a complaint with the Privacy Commission if you believe that the personal data is being collected and processed in an unlawful manner.

• RIGHT TO REVOKE CONSENT
You have the right to object to the processing of your data.

• RIGHT TO LIMIT THE PROCESSING
You have the right to (temporarily) limit the processing of your personal data.

• RIGHT TO TRANSFERABILITY
You have the right to transfer your personal data to another data controller.

• RIGHT TO OBJECT TO DECISIONS BASED ON AUTOMATED PROCESSING OPERATIONS
You have the right to disable automatic profiling.

If you wish to make use of these rights, please contact us using the contact details above.

Unless otherwise indicated, all references in this document to the European Union, all current Member States of the European Union and the European Economic Area.

DATA RETENTION
When you place an order through the website, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at littlelouthebrand@outlook.com.